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Final Project: DSGN 540 UX Design | Spring 2022
Instructor: Tom McQuaid, ThinkCompany
Challenge
Challenge
As a behavioral science student interested in solving problems with technology, I chose to design a digital decision aid for my final UX project. My goal was to propose a mobile application that could help people with the pain of making difficult choices in life, big or small. My target population was college students and recent grads.
TOOLS & Methods
TOOLS & Methods
Qualtrics
Microsoft Excel
Figma
User research:
Online survey
In-depth interviews
User testing
User INSIGHTS
User INSIGHTS
Top overall decision-making needs: Career choices and everyday decisions
For career choices, people wanted help quantifying the difference between similar choices
For everyday decisions, people wanted something quick and easy that wouldn't make them think too hard
Difficulty prioritizing tasks and to-do lists was a recurring theme
Under the hood: design
Under the hood: design
Created design components with multiple variants for ease of design iteration
Designed for both mobile and desktop
Tested colors and design for contrast to ensure accessibility
Created interactive prototype with two fully mapped features: A ranked deliberation tool and to-do list sorter
Desktop design features additional tools and wider view of interface
Components & Desktop
Components & Desktop
MOBILE DESIGN
Feature spotlight: to-do, done
Feature spotlight: to-do, done
The most positive feedback from users came from the Quick-Choose "Shuffle" tool, which randomly sorts items on a to-do list and delivers them to the user one task at a time. When that task is done, they move on to the next. Users believed this would help them overcome decision paralysis and focus on one task at a time.
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